This was reported by Tell News Magazine.
It is reported that the US company Rich Sparkle Holdings has secured the exclusive right to use Lame's intellectual property for a period of three years. The deal also includes the possibility of creating a digital copy of the blogger based on artificial intelligence.
An important aspect is that Khaby Lame did not receive the funds in cash. He has become a shareholder with a controlling stake in the company, transitioning from an influencer to a corporate business participant.
Experts assess this agreement as a new stage for the influencer market. Because instead of short-term advertising contracts, Lame has chosen long-term income and influence.
For reference, Khaby Lame went from an ordinary worker left unemployed in Italy during the COVID-19 pandemic to one of the world's most famous TikTok stars with over 160 million subscribers. His wordless, simple gesture-based videos have given him the opportunity to collaborate with global brands.
According to company forecasts, Lame's audience can generate over $4 billion in annual turnover. After the deal, Rich Sparkle Holdings' shares rose by 250 percent in one day.
