The World Football Championship contributed to a significant increase in Uzbekistan's international recognition and interest in the country.
According to reports, based on Google Trends data, internet searches about Uzbekistan increased by 450 percent.
Furthermore, over 3 million materials about Uzbekistan and the national team's participation were published in the international information space.
More than 3.4 million posts and video materials dedicated to Uzbekistan were posted on foreign mass media, the YouTube platform, and social networks.
It was noted that searches for the keyword "Uzbekistan" increased by 40 percent, while searches on the topic "Tourism to Uzbekistan" increased by 10 percent.
Additionally, the search query "Travel Uzbekistan" reached the highest score on the Google Trends scale — 100 points.
It was noted that materials about Uzbekistan were also widely covered in the world's leading mass media.






