Subway cafes in Russia now operate under the name "Subjoy."

140 Subway cafes operating in Russia are now operating under the name "Subjoy." This was reported by "Kommersant."

The cafes are owned by "Sabdjoy Servis Kompani" LLC. The rebranding is due to the termination of license agreements with the international Subway network.

It is noted that this process is related to the departure of U.S. brands from the Russian market. Earlier in Moscow, another former franchisee launched a network called "Sabfresh" in place of Subway.